You are doing great and your startup is doing great, but you wish the interface wasn't clunky, the workflows streamlined and possibly customised and have a few new features in mind. Basically taking the leap from a hacked together prototype to a fully fledged product.
Who is it for?
- Startups which have validated their idea.
- Maybe already have a working prototype.
- Have a registered company.
- Ready for the next step.
What is our process?
We follow our process which has been refined and proven successful with launching new startup products.
Investigate and research the market and users to gain an understanding of all competitors and customers. Also, identify and interview key stakeholders that shall be involved in the process so that both qualitative and quantitative data is obtained.
- Identify the challenges and goals that currently face your business.
- Complete immersion into what your business stands for and how they and the industry operates.
- Understand expectations, bottlenecks and any key project information that will help finalise a roadmap.
While in the discovery phase the aim is to obtain as much information as possible, the define phase is used to convey the data acquired into a single actionable plan.
- Analysis of data obtained as well any existing analytics that might aid the process.
- Identify personas and their demographics, behaviours, needs and goals.
- Create stories that record situation, motivation and outcome. Identify and prioritise pain points.
- Create information architecture diagrams, identify objects life cycles and user flows.
“Ideation is the process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them." - Nielsen Norman Group
- Perform an audit of the current UX and how it compares to stories.
- Redefine the information architecture by reducing complexity, simplifying object life cycles and user flows.
- Produce sketches and wireframes that demonstrate the improved information architecture and user journeys for each persona.
An agile method is used to test and iterate ideas swiftly. Constant feedback allows corrections, improvements and suggestions to be made throughout the process.
- Produce low and high fidelity prototypes that test solutions validity and applicability.
- Plan content to allow the design to adapt to the copy.
We are keen on clean design and user friendly interfaces.
- High fidelity designs are produced in a collaborative manner based on learnings from previous phases.
- Iterative feedback and validation to ensure ideas and assumptions have been addressed.
- Look and feel is finalised, and alignment with company brand and direction is ensured.
- Custom icons and potential illustrations are created to align with brand guidelines.
We like using the latest tech-stack and modern frameworks.
- We like to use the latest, most reliable technologies and focus on fast, scalable code.
- We test all of our sites on the newest browser and mobile devices.
- We’ll implement a user friendly CMS so you will be able to keep the site up to date with no external help.
How much does it cost?
Every project is different and therefore the cost depends on the features and complexity of the project. Generally speaking, our previous products were in the range of £10,000 and £40,000 (excl VAT).