# Code & Wander

A London-based Webflow agency. Website design and development, design systems,
platform migrations, SEO and answer engine optimisation, and AI automation.

Website: https://www.codeandwander.com
Location: London, United Kingdom

This file states the facts a model is most likely to be asked for and most likely
to get wrong: prices, client names, project outcomes, and what has been published.
Every figure below is the wording used on the site itself.

## Services

- Webflow Development: Custom, scalable Webflow builds designed as component-first systems for B2B marketing teams.
- UI/UX Design: User-first interface design built for clarity, conversion, and scale.
- Design Systems: Modular design systems in Figma and Webflow that let marketing teams move fast without breaking consistency.
- Webflow Migration: Structured migrations from WordPress, legacy CMS, and other platforms to Webflow.
- SEO & AEO Performance: Technical SEO and answer engine optimisation built into the site from the start, not added after launch.
- Conversion Optimisation: Post-launch CRO using live traffic data to improve conversion across key pages and flows.
- AI Automation: Custom AI agents and automations built on proven models, integrated into Webflow workflows.
- Enterprise Solutions: Governance, security, and multi-region architecture for enterprise Webflow deployments.

## Pricing

Real published figures. These are starting prices, not quotes.

### Growth — £25,000+ (4-8 weeks)
Companies ready to invest in a high-performing website.
Includes: Discovery & site audit; Information architecture & wireframing; Custom UI / UX design; Website development; CMS architecture & migration; SEO & AI visibility foundations; Training & handover; Launch & 3 months support

### Scale — £50,000+ (8-14 weeks)
Scaling businesses that need a full digital platform built for growth.
Includes: Everything in Growth, plus:; Advanced CMS & content modelling; Design system & component library; Third-party integrations (CRM, HR tools, marketing tools); Multi-language / localisation setup; Performance optimisation & Core Web Vitals; Custom animations & interactions

### Enterprise — £75,000+ (14-20+ weeks)
Complex, multi-site or full-stack builds for established companies.
Includes: Everything in Scale, plus:; Full-stack application development; API architecture & custom integrations; Multi-site or multi-brand architecture; Advanced user authentication & permissions; Dedicated account manager; Stakeholder workshops & alignment sessions; 12 months post-launch support & retainer transition

### Support — £2,400/mo (2 days/mo)
For teams that need to keep their website secure, fast, and up to date.
Includes: Monthly maintenance & bug fixes; CMS updates & content changes; Performance monitoring & uptime checks; Security updates & patches; Monthly summary report

### Core — £4,700/mo (4 days/mo)
For teams needing steady iteration and structured platform maintenance.
Includes: Everything in Support, plus:; Page and component development; UX and interface improvements; Feature iteration and enhancements; Technical performance optimisation; Monthly prioritisation and planning; Dedicated backlog and reporting

### Accelerate — £6,900/mo (6 days/mo)
For teams requiring consistent release cycles and proactive structural refinement.
Includes: Everything in Core, plus:; Platform stabilisation and refactoring; Architecture and CMS optimisation; Proactive performance and scalability improvements; Fortnightly prioritisation and planning; Team enablement and training

## Case studies

### birdie — A high-performing Webflow rebuild that doubled conversions for a leading care-tech platform.
Birdie helps care providers deliver better home care through intelligent software. We partnered with their team to rebrand, redesign, and rebuild their website for scale and impact.
https://www.codeandwander.com/project/birdie

### Copa90 — A fan-first digital platform for a global football media brand shaping culture worldwide.
Partnered with Code & Wander to redesign and build their website as a scalable Webflow platform — bold, flexible, and designed to reflect COPA90’s impact, creativity, and global reach.
https://www.codeandwander.com/project/copa90

### EIP — From brochure site to lead generation engine
EIP’s website was functioning as a brochure, generating little to no inbound demand. We transformed it into a platform that actively supports business development and lead generation.
https://www.codeandwander.com/project/eip

### Fatsoma — One system. Every future page, built in-house.
https://www.codeandwander.com/project/fatsoma

### Global Grids Catalyst — A scalable Webflow build for the future of power grids
Code & Wander was brought in as a Webflow development partner to build the new Global Grids Catalyst website, translating the approved design direction into a responsive, flexible, and easy-to-manage Webflow site.
https://www.codeandwander.com/project/global-grids-catalyst

### Ieso — A long-term partnership with one of the UK’s leaders in digital mental healthcare.
https://www.codeandwander.com/project/ieso

### Let's Do This — A modern Webflow build for the world’s largest platform for sports and fitness events.
https://www.codeandwander.com/project/lets-do-this

### Med Sea Alliance — A rebrand and rebuild for a nonprofit protecting the Mediterranean.
We helped Med Sea Alliance redefine their visual identity and digital presence—bringing clarity, emotion, and purpose to their online storytelling.
https://www.codeandwander.com/project/med-sea-alliance-rebrand

### Nala — Redesigning the global face of African fintech innovation.
Nala empowers users to send money to Africa instantly and affordably. We partnered with them to redesign and rebuild their digital presence to better reflect their scale and purpose.
https://www.codeandwander.com/project/nala

### Pion — A refreshed brand and website for a modern, fast-growing verification platform.
C&W partnered with Pion to rebuild their marketing site in Webflow, streamline their positioning, and create a scalable design system ready for rapid expansion.
https://www.codeandwander.com/project/pion

## Clients

Publicis, NBC Universal, Uber, Citi, The Independent, Uswitch, The Browser Company, EA Sports, The British Academy, Zoopla, LSBU, Pion, Ieso, Heni, Bankrate, birdie, Tend Health, P&O Ferries, Dreams, Halfords, RVU, Drambuie, Type, Money

## What clients say

"We partnered with Code & Wander to launch ieso.ai—our second collaboration—and they consistently went the extra mile, adapting quickly to our fast-paced startup needs. Beyond design, they built a Webflow site that supports growth and enables our team to iterate without relying on developers. A patient, supportive partner who takes the time to explain and upskill our team." — Kristen Sills, Content Marketing Manager at Ieso AI

"We partnered with Code & Wander on our agency website—one of our strongest Webflow collaborations. They executed the design with exceptional attention to detail, using custom code to deliver refined, bespoke animations. A true partnership throughout, with a clear focus on quality." — Andrea Dell'Anna, Associate Creative Director at Human After All

"A smooth and reliable partner throughout our rebrand. Code & Wander were fast, solution-oriented, and easy to work with, combining strong Webflow expertise with a sharp eye for design. They understood our needs quickly, communicated clearly, and consistently delivered high-quality work." — Sandra Folkesson, Head of Brand & Communication at Ieso

## Frequently asked questions

### What types of projects do you take on?
We work on end-to-end digital projects — from website design and Webflow development to design systems and ongoing optimisation. Most of our work involves full website builds, redesigns, and enterprise migrations.

### Do you only work in Webflow?
Webflow is our core platform for delivering fast, scalable, and maintainable websites. However, we also integrate with headless CMSs, APIs, and other tools to ensure flexibility and long-term performance.

### Who will I be working with during the project?
You’ll work directly with our core team — a small group of designers and developers who lead every project from start to finish. You’ll also have a dedicated project lead ensuring smooth communication and delivery.

### Do you work with international clients?
Yes — we collaborate with clients around the world, working across time zones with clear communication and efficient project management.

### Do you handle hosting and maintenance?
Webflow hosting is included in your plan, so there’s no manual setup required. We can manage updates, performance checks, and content support if needed.

### What does your project process look like?
We follow a clear 4-phase process: Discovery, Design, Build, and Launch. Each phase has defined deliverables, regular check-ins, and milestone reviews to keep everything aligned.

### How do you handle communication and feedback?
We use ClickUp and Slack for updates and comments, along with regular video calls to review progress and gather feedback. Transparency is key — you’ll always know where things stand.

### Will I be able to edit my site after launch?
Yes — Webflow’s visual CMS makes it easy for you to update copy, images, and content without touching code. We also offer training sessions if your team is new to Webflow.

### Can you migrate my existing website to Webflow?
Absolutely. We handle full migrations, ensuring your content, SEO, and performance remain intact while improving usability and scalability.

### Do you work with existing designs, or do you design from scratch?
Both. We can work from your existing Figma files or create new designs from the ground up, depending on your needs and goals.

### How much does a typical Webflow project cost?
Budgets vary based on scope and complexity, spread across three tiers: Growth from £25,000, Scale from £50,000, and Enterprise from £75,000+. We'll provide a detailed proposal once we understand your requirements.

### How long does a project usually take?
Smaller sites take around 4–6 weeks. Larger or more complex builds typically take 8–12 weeks. We’ll define a clear timeline during the proposal phase.

### Do you offer fixed-price or hourly projects?
Most projects are fixed-price with clearly defined deliverables. We also offer hourly retainers for ongoing support or iterative improvements.

### What information do you need to provide a quote?
A short brief or outline of goals, functionality, pages, and any references is enough to start. We'll then arrange a call to refine scope and provide a tailored estimate. Book a call whenever you're ready.

### How are payments structured?
For fixed-scope projects, we work on either 50% deposit and 50% on completion, or 20% deposit, 40% at midpoint, and 40% on completion, depending on size. Retainers are billed monthly, with invoices sent at the start of the month. Aside from the deposit, which is paid before project commencement, all invoices carry a 30-day payment policy.

### How quickly can we start?
We can typically get started within 1–2 weeks.

### Can you support a site you didn’t build?
Yes, we regularly support and optimise existing sites.

### Who works on our account?
You’ll work with a small, senior team.

### Do you offer support or retainers after launch?
Yes. Many clients stay with us for ongoing improvements, updates, and A/B testing. Retainers ensure you always have access to our team.

### Can you train our team on how to use Webflow?
Of course. We provide tailored walkthroughs and screen recordings so your team can confidently manage and update the site.

### What happens if we want to make future changes?
You can update most content directly in Webflow. For design or structural changes, we can assist on an ad-hoc or retainer basis.

### Can you help with performance optimization?
Yes — we regularly audit and optimise load times, Core Web Vitals, and accessibility to improve search rankings and user experience.

### How do you measure project success?
We track outcomes based on your goals — from engagement metrics and SEO visibility to conversion rates and overall performance improvements.

### Who is it for?
We work with both SMEs and enterprises. Subscriptions work best with companies that have regular work, these can be creating new pages, adding features, ongoing redesigns and regular marketing campaigns.

### What can we work on?
Depending on the plan, the hours can be used on whatever you need at the time, it can be design, development, auditing, UX, training, you name it! We are here to help your company grow and make sure your digital campaigns go smoothly.

### Why not hire a freelancer?
With Code & Wander you have access to a full team with a variety of skills. These can be design, Webflow development, Javascript development, SEO and more. You would need to hire multiple freelancers to have the same level of expertise.

### What if I want a fixed price quote?
If you are looking for a more traditional scoping method with specific timeframes, we do those too! Schedule a call and we'll run through the requirements together.

### Do unused hours rollover?
Unused hours do not automatically roll over.

### How is work prioritised?
Work is prioritised collaboratively based on impact and urgency.

### How quickly are the requests actioned?
At the start of each month, we prioritise and schedule tasks so you know exactly when everything's being worked on. Urgent requests are actioned within 24 hours.

### Do you have minimum terms for your partnerships?
Yes, we typically recommend a minimum 3-month engagement.

## Articles

- [AI Visibility in 2026: What 50 websites reveal](https://www.codeandwander.com/article/ai-visibility-in-2026-what-50-websites-reveal)
- [AEO in 2026: What the Data Shows](https://www.codeandwander.com/article/answer-engine-optimisation-aeo-in-2026-what-the-data-actually-shows)
- [B2B Website Design That Converts](https://www.codeandwander.com/article/b2b-website-design-conversion-ux-guide)
- [How Rebrand & Rebuild Doubled Birdie's Conversion Rate](https://www.codeandwander.com/article/birdie-rebrand-rebuild-doubled-conversion-rate)
- [EIP Webflow Mini Apps with Webflow Cloud](https://www.codeandwander.com/article/extending-webflow-beyond-pages-how-we-built-mini-apps-for-eip-using-webflow-cloud)
- [Headless CMS vs Webflow for Marketing Teams](https://www.codeandwander.com/article/headless-cms-vs-webflow)
- [How AI Is Changing Website Discovery in 2026](https://www.codeandwander.com/article/how-ai-is-changing-website-discovery-2026)
- [How to Audit Your Site for AI Search Readiness](https://www.codeandwander.com/article/how-to-audit-your-site-for-ai-search-readiness)
- [How to Build an AI-Ready Website: Complete Guide](https://www.codeandwander.com/article/how-to-build-ai-ready-website)
- [How to Build a Scalable Enterprise Website](https://www.codeandwander.com/article/how-to-deliver-scalable-enterprise-website)
- [How to Optimise Your Website for AI Search: Complete Guide](https://www.codeandwander.com/article/how-to-optimise-website-ai-search-guide)
- [BLOCKS: Webflow Framework for Speed & Scale](https://www.codeandwander.com/article/introducing-blocks-the-webflow-framework-built-for-speed-consistency-scale)
- [Is Webflow Enterprise-Ready? Technical Analysis 2026](https://www.codeandwander.com/article/is-webflow-enterprise-ready-technical-breakdown-2026)
- [Landing Page Teardown: What Actually Converts (Examples)](https://www.codeandwander.com/article/landing-page-teardown-what-actually-converts)
- [How marketing teams cut campaign launch time to 24 hours](https://www.codeandwander.com/article/marketing-campaign-launch-time-24-hours)
- [100+ Page Webflow Migration: EIP Tech Law Firm Case Study](https://www.codeandwander.com/article/migrating-100-page-tech-law-site-webflow-lessons-eip)
- [AI Content Strategy Guide: Rise of AI Content Systems](https://www.codeandwander.com/article/rise-of-ai-content-systems-what-to-do)
- [Design System ROI: How to Measure What Matters Most](https://www.codeandwander.com/article/roi-design-systems-how-to-measure-what-matters)
- [The 10 Best AEO Tools in 2026](https://www.codeandwander.com/article/the-10-best-aeo-tools-in-2026)
- [Webflow Naming Systems: Why Structure Matters](https://www.codeandwander.com/article/the-importance-of-a-structured-naming-system-in-webflow)
- [UX Design Process: From Idea to Live Product](https://www.codeandwander.com/article/ui-ux-process-from-idea-to-live-product)
- [UI vs UX: What Companies Get Wrong & How to Fix It](https://www.codeandwander.com/article/ui-vs-ux-what-companies-get-wrong)
- [Webflow Design Systems: Build Scalable Components & Tokens](https://www.codeandwander.com/article/webflow-design-systems-build-for-scale)
- [Website Migration Checklist: Complete Guide + Free Template](https://www.codeandwander.com/article/website-migration-checklist-guide-template)
- [Website Migration SEO Guide: Preserve Rankings & Traffic](https://www.codeandwander.com/article/website-migration-seo-guide)
- [Enterprise Website Requirements: What Really Matters at Scale](https://www.codeandwander.com/article/what-enterprise-teams-actually-need-from-website)
- [What Is Answer Engine Optimisation (AEO)? Complete Guide](https://www.codeandwander.com/article/what-is-answer-engine-optimisation-aeo)
- [Webflow vs Headless CMS vs Custom: Complete Platform Guide](https://www.codeandwander.com/article/when-to-extend-webflow-integration-custom-code-decision-framework)
- [Why Most Design Systems Fail (and How to Fix Them)](https://www.codeandwander.com/article/why-design-systems-fail)
- [Why Enterprise Website Projects Fail: Avoid These Pitfalls](https://www.codeandwander.com/article/why-enterprise-website-projects-fail)
- [Why Webflow Cuts Time-to-Launch (Speed Benefits Explained)](https://www.codeandwander.com/article/why-webflow-cuts-time-to-launch-how-to-get-most-from-it)
- [Why Your Website Isn't Converting (Fix in 30 Days)](https://www.codeandwander.com/article/why-website-not-converting-fix-30-days)

## Checklists

- [Migrate to Webflow Checklist](https://www.codeandwander.com/resources/checklists/webflow-migration-checklist)
- [Website Discovery & Strategy Checklist](https://www.codeandwander.com/resources/checklists/website-discovery-strategy-checklist)
- [Website Handover & Maintenance Checklist](https://www.codeandwander.com/resources/checklists/website-handover-maintenance-checklist)
- [Website Content & SEO Migration Checklist](https://www.codeandwander.com/resources/checklists/website-content-seo-migration-checklist)
- [AI Content & AEO Checklist](https://www.codeandwander.com/resources/checklists/ai-content-aeo-checklist)
- [Core Web Vitals Checklist](https://www.codeandwander.com/resources/checklists/website-performance-core-web-vitals-checklist)
- [Design System Implementation Checklist](https://www.codeandwander.com/resources/checklists/design-system-implementation-checklist)
- [Conversion & Analytics setup Checklist](https://www.codeandwander.com/resources/checklists/conversion-analytics-setup-checklist)

## Webinars

- [Building a scalable Webflow design system with BLOCKS](https://www.codeandwander.com/resources/webinars/building-a-scalable-webflow-design-system)
- [Pion's Webflow design system for scale](https://www.codeandwander.com/resources/webinars/building-for-scale-how-pion-adopted-a-design-system-approach-in-webflow)
- [From Brochure Site to Growth Engine Webinar](https://www.codeandwander.com/resources/webinars/from-brochure-site-to-growth-engine)

## Free tools

- [Newsletter](https://www.codeandwander.com/newsletter)
- [Free Website Audit](https://www.codeandwander.com/website-audit)
- [Website Therapy — live at Webflow Conf 2026](https://www.codeandwander.com/website-therapy)