Free Webinar — Building for Scale with Pion & Webflow
Urban Fitness
Client
Urban Fitness
Industry
Fitness
Services
No items found.
Team
No items found.
Timeline
Outcome
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
They required a brand and design update to cater to the upscale London market.
After opening over 60 gyms in Italy, Urban Fitness decided to expand to London and needed a partner to align their digital presence and marketing to the UK market. With its flagship store on Fulham Road, the most efficient way to exercise just landed in London.
A new site for a new market
We started by elevating the brand and give it a more recognisable character. When you go past the store front, you know it’s Urban Fitness and not just another gym.
The site is simple and conveys the right amount of information to get you started. As every first steps, keep it simple, keep it lean.
The shop front
Keeping brand consistent, we also designed the shop front to make sure it stands out at every time of day.
Introducing their offering with a fresh, edgy fitness brand design.
Their first studio in London has officially opened.
Higher Engagement