Webflow AI Features

Over the past 12 months, Webflow has announced several AI features. However, unlike other companies, they don't necessarily highlight these features in their products or advertising. In this article, we explore the AI features Webflow has implemented and evaluate their usefulness. Are they hidden gems or merely investor gimmicks?

AI Writing Assistant

Webflow's AI Writing Assistant is designed to support content writers during the writing process. It helps with brainstorming, generating variations, and refining copy.

Who is it for?

Content writers.

What can you do with it?

Use AI as a companion to ideate and refine content directly in the Designer. You can quickly adjust length, tone, clarity, or fix spelling and grammar, or enter your own prompt for more tailored results.

What are the limitations?

It doesn't work inside components; only outside of props.

Gem or gimmick?

It stands out as a valuable tool for enhancing creativity and productivity, making it a hidden gem for content creators. Would love to see it enabled inside components.

Sitemap Markup

Webflow’s Sitemap Markup feature leverages AI to simplify the process of creating structured data for your website. By generating JSON-LD schema, it helps search engines better understand your content, improving visibility and enhancing SEO performance.

Who is it for?

Developers and SEO/AGO specialists.

What can you do with it?

AI will help you generate the JSON-LD schema, which is a way to structure data on a webpage so that search engines and other platforms can better understand its content. JSON-LD (JavaScript Object Notation for Linked Data) uses a simple, readable format to provide context about the data on your site.

For example, it can define information like the type of page (e.g., article, product, event), its title, author, date published, and more. This helps search engines display rich snippets in search results, such as star ratings, event times, or product prices, improving visibility and click-through rates. It's especially useful for SEO and ensuring your content is accurately represented online.

What are the limitations?

The schema is generated at the time of creation. This means that if the content of the site or page changes, the schema will need to be updated or regenerated. It is also recommended to double-check the schema's relevance yourself, rather than relying solely on AI.

Gem or gimmick?

Useful as a starting point, but rarely perfect. Take with a pinch of salt.

Metadata Generation

Metadata plays a crucial role in how your website is perceived by search engines and users alike. Webflow's AI-powered metadata feature simplifies this process by automatically generating title tags and meta descriptions based on your page content. By adhering to best practices, it ensures your metadata is optimized for search visibility while saving time for your marketing team.

Who is it for?

Marketing teams.

What can you do with it?

the title tag and meta description based on the page content. It adheres to best practices for metadata, ensuring character limits are respected.

What are the limitations?

The AI will provide a single response. While you won't be able to browse through variations, you can always manually edit the output.

Gem or gimmick?

For me, it's an absolute gem! This means all metadata can be entered without constant input, allowing the marketing team to tweak and amend it later.

Generate Alt Text

Alt text is a crucial element of web accessibility and SEO, ensuring that images are understandable to all users, including those using screen readers. Webflow’s AI-powered Generate Alt Text feature simplifies this process by analyzing images and automatically creating descriptive text. This not only saves time but also helps maintain consistency and accessibility across your site.

Who is it for?

Developers and marketing teams.

What can you do with it?

Automatically generate descriptive alt text for images.

What are the limitations?

You must review images one‑by‑one in the Designer unless you use the MCP.

Gem or gimmick?‍

Gem. Saves time and improves accessibility.

Generate Collection Items

This one is particularly helpful during early development. When you're setting up a site with multiple CMS collections, creating example content can be surprisingly time‑consuming. The AI generator gives you realistic placeholder items instantly, which makes testing layouts and relationships far smoother.

Who is it for?

Developers.

What can you do with it?

Quickly populate empty CMS collections with realistic example items—much better than filling fields with lorem ipsum. It speeds up testing, templating, and layout adjustments, especially for more complex collection structures.

What are the limitations?

It only works when the collection is completely empty, so it’s not something you can use mid‑build.

Gem or gimmick?

A useful addition for development workflows, though not something you’ll use every day.

Learning Assistant

If you've ever onboarded a marketing team to Webflow, you’ll know how often small questions come up: “How do I change this header?”, “Why can’t I edit this section?”, “Where do I update this text?”. The Learning Assistant aims to bridge that gap by offering guided, contextual help inside the Designer.

Who is it for?

Marketing teams and content editors who don’t work in Webflow every day.

What can you do with it?

Follow guided steps and explanations based on what you're trying to achieve—ideal for editors who need to make small updates without relying on developers.

What are the limitations?

It’s not tailored to your specific site or design system, so guidance may not always reflect your setup.

Gem or gimmick?

A helpful onboarding tool, especially for teams transitioning from other CMS platforms.

Automated Translation

Localisation can be one of the most time‑intensive parts of building a multilingual site. AI‑powered translation gives teams a fast, practical way to produce a first draft of every language, especially useful when you're dealing with large CMS structures.

Who is it for?

Marketing teams and editors managing multilingual sites.

What can you do with it?

Automatically translate CMS and static content into supported languages, giving teams a solid first draft to work from.

What are the limitations?

Quality varies, and some languages read more naturally than others. I always suggest a native speaker to review the output to make sure it matches your tone of voice.

Gem or gimmick?

A gem for reducing manual translation time—provided the team reviews everything before publishing.

AI Site Builder

If you’ve ever needed to spin up a quick concept or provide someone with a starting point for a project, the AI Site Builder can help. It turns a brief prompt into a rough site structure that you can refine, which is useful for early ideation.

Who is it for?

Solo founders, early‑stage businesses, and designers creating quick prototypes.

What can you do with it?

Generate basic page layouts, placeholder content, and structural elements from a simple prompt.

What are the limitations?

It is build based on predefined designs and layouts, so if you are looking for something more unique, you will need to spend some time in redesigning and refining.

Gem or gimmick?

A light gimmick for agencies, but a helpful shortcut for early concept work.

Webflow MCP

For teams managing large amounts of content, MCP becomes an operational hub. AI enhances this by speeding up repetitive tasks, allowing marketing editors to handle updates in bulk instead of going through items one by one.

Who is it for?

Agencies and Marketing teams working across large sites.

What can you do with it?

Bulk‑generate alt text, adjust metadata, and review content at scale—all from your favourite LLM. New iterations of the MCP now also include the designer which allows you to edit the design on the page. 

What are the limitations?

Still evolving; suggestions can sometimes feel inconsistent and the designer edits can at times fail. It depends by the context your LLM has and how well it has been trained on your design system and tone of voice.

Gem or gimmick?

I can see this becoming a powerful gem for teams maintaining high‑volume content, and it is improving every day.

App Gen

App Gen is Webflow’s first step toward letting teams build lightweight tools without leaving the platform. It can take a functional idea and convert it into a basic working app, useful when you need something quick without full custom development.

Who is it for?

Developers and product teams building small internal tools or prototypes.

What can you do with it?

Generate the foundations of simple applications and workflows from a prompt.

What are the limitations?

This feature is still in beta so additional tests will have to be made to make sure it is suited for complex applications.

Gem or gimmick?

Promising, but still experimental.

Analytics (AI‑Enhanced)

Understanding analytics can be overwhelming if you're not used to reading charts and trends. The AI‑enhanced version offers natural‑language summaries that make insights more accessible for non‑technical teams.

Who is it for?

Marketing teams and decision‑makers.

What can you do with it?

Get quick summaries and insights based on traffic, engagement, and page performance.

What are the limitations?

Works best with larger data sets; smaller sites may not benefit as much.

Gem or gimmick?

A helpful overview tool but not a replacement for dedicated analytics platforms.

Optimize

A/B testing is powerful, but it often gets pushed aside because it takes time to plan, run, and analyse. Webflow’s AI support aims to lower that barrier by helping teams come up with test ideas and digest results more easily.

Who is it for?

Growth and marketing teams.

What can you do with it?

Generate ideas for tests, set up variations, and get AI‑assisted summaries of the results.

What are the limitations?

AI suggestions can be generic—human context is still needed.

Gem or gimmick?

A supportive tool for experimentation, though not essential.

AI Accessibility Audit

Accessibility can be daunting if you’re not familiar with the standards. The AI audit gives you an immediate overview of common issues, making it easier to catch problems early in the build.

Who is it for?

Designers and developers focused on accessibility.

What can you do with it?

Identify missing alt text, contrast issues, ARIA mismatches, and semantic problems.

What are the limitations?

It doesn’t replace proper accessibility testing or compliance reviews.

Gem or gimmick?

A reliable gem for catching frequent issues early.

Code Components (Coming Soon)

Webflow is developing AI‑powered support for code components, making it easier to build and maintain custom code inside Webflow.

Who is it for?

Developers building custom logic or UI components.

What can you do with it?

Expected to generate and explain code, accelerate prototyping, and help debug issues.

What are the limitations?

Not yet available; final functionality still unknown.

Gem or gimmick?

Too early to tell—but potentially a major upgrade for advanced builds.

Final Thoughts

Webflow’s approach to AI feels practical rather than performative. Most features solve clear problems, reduce manual work, or improve accessibility. While not every tool is essential, the majority are genuinely helpful—especially for teams managing content at scale.

As these features continue to mature, AI may quietly become one of Webflow’s biggest advantages rather than a marketing headline.