birdie

A high-performing Webflow rebuild that doubled conversions for a leading care-tech platform.

Birdie helps care providers deliver better home care through intelligent software. We partnered with their team to rebrand, redesign, and rebuild their website for scale and impact.

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The Challenge

Birdie’s existing website didn’t reflect their growth or modern product offering. The visual identity was inconsistent, and conversion performance lagged behind expectations.

We were tasked to:

Redesign Birdie’s visual identity and digital experience
Rebuild the site in Webflow with a reusable, scalable system
Integrate lead capture and automation tools
Improve conversion and overall performance metrics

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Client

birdie

Industry

Healthcare

Services

Webflow Development

Design Systems

Redesign

Team

Alessia Sannazzaro

Kered Kurten

Timeline

Ongoing

Outcome

Seamless migration, faster content publishing, unified design language

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The Approach

We teamed up with Birdie’s product and leadership teams to reimagine their digital experience from the ground up:

1. Rebrand & Visual Direction

Refreshed Birdie’s visual identity with a human-centered, confident tone aligned with their mission.

2. Conversion-Led Redesign

Focused on storytelling and UX patterns that drive clarity and trust, backed by behavioral data.

3. Webflow Development

Implemented a component-based Webflow system for rapid iteration and consistent brand presentation.

4. Automation & Integrations

Connected Webflow with HubSpot and other marketing tools for real-time lead management.

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We followed a component-focused approach in Webflow, using the BLOCKS framework to build new pages quickly and consistently. By helping create new components based on the updated design system, we created a flexible setup that made development faster and gives both Birdie and C&W an easier way to manage and update the site.

Kered Kurten

Senior Webflow Developer