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Creating a distinguishable logo for a brand new venture.
A smart play on negative space and book mark shape.
An elegant logo fit for any purpose.
Searching for a present is never easy, especially when you can’t find what you are looking for. Bookmarks are often cheap, ugly or extremely expensive. It is time for a new option.
The concept was heavily based around the letters F & P and trying to combine them to create a unique shape. Later in the process, we started experimenting with the dimensions and shapes of bookmarks and books to incorporate in a subtle way.
For the wordmark, we went down the classy, luxury, premium and minimal feel. Similar to a luxury fashion designer brand.
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