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Let's do this
A modern Webflow build for the world’s largest platform for sports and fitness events.
We collaborated with Let’s Do This to transform their marketing site—building a high-performance Webflow experience fully integrated with their custom React app and API.
The Challenge
Let’s Do This was pivoting toward AI-driven event organization, requiring a more dynamic, flexible marketing site. Their design team handled the creative direction, but they needed expert development to deliver a complex, API-integrated build. We were tasked to:
- Develop a pixel-perfect Webflow build from their Figma design
- Integrate Webflow with their custom React platform and API
- Improve site performance and loading speed
- Support multi-region, multi-language scalability
Client
Let's do this
Industry
Healthcare
Services
Webflow Development
Design Systems
Team
Alessia Sannazzaro
Liam McCabe
Ollie McMillan
Timeline
5 weeks
Outcome
Seamless migration, faster content publishing, unified design language
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The Approach
We collaborated closely with Let’s Do This marketing and leadership teams to reimagine their digital experience from the ground up:
1. Custom Webflow Development
We translated their Figma designs into a robust, responsive Webflow site that mirrors product-level polish.
2. API Integration
Seamlessly connected Webflow with their proprietary event database, ensuring up-to-date content and smooth navigation between platforms.
3. Performance Engineering
Optimised scripts, assets, and layouts to boost performance, ensuring rapid load times and a consistently smooth, friction-free browsing experience.
4. Collaboration with Internal Teams
Worked alongside Let’s Do This’s developers to ensure consistent user flows across both marketing and product environments.
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This project was a great opportunity to build engaging, intuitive interactions that stayed highly performant, while ensuring we used Webflow’s latest features to keep the site easy for the LDT team to maintain and grow.
Ollie McMillan
Webflow Expert
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Fully Integrated Build
connecting Webflow with their custom React app and API.
Seamless User Experience
consistent transitions between product and marketing content.
Faster Load Times
through optimized code and asset handling.
Future-Proof Architecture
ready for multi-language expansion and content scaling.
Higher Engagement
delivered within timeframe, with internal devs empowered to maintain easily.
This was our second time working with Code and Wander, and they again felt like a true extension of our team. Alessia, Liam and Ollie partnered with our design and development teams, handled a complex migration, and delivered a slick, polished experience with thoughtful interactions and animations. The new site has been really well received across the business and by our partners.
Luke Willetts
Head of Brand Design
