Free Webinar — Building for Scale with Pion & Webflow
Pion
A refreshed brand and website for a modern, fast-growing verification platform.
C&W partnered with Pion to rebuild their marketing site in Webflow, streamline their positioning, and create a scalable design system ready for rapid expansion.
The Challenge
Pion came to us at a pivotal moment in their growth. Their existing site was functional but didn’t reflect the sophistication of the product, the clarity of their message, or the scale of their ambitions.
They needed:
- A modern, premium brand expression
- Clearer product storytelling
- A more scalable layout and component system
- Faster load times and improved performance
- A CMS that empowers their team to expand content quickly
- A website that feels as innovative as the platform they’re building
Client
Pion
Industry
Consumer Services
Services
Retainer
Team
Alessia Sannazzaro
Stephanie Bruce
Benedykt Celiński
Walter Masseroni
Timeline
9 months
Outcome
Seamless migration, faster content publishing, unified design language
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The Approach
We started with a lighting-fast discovery phase to understand the product, audience segments, and Pion’s technical ecosystem.
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Working with the Pion team was a real pleasure. With such a varied group across technical and non-technical roles, we needed a component system that was flexible, scalable and simple for everyone to use. The result now allows the whole team to build new pages from scratch with confidence, while giving them the structure to scale and train across marketing, product and sales. This project also shaped what has become our standard for design systems: the BLOCKS Library.
Alessia Sannazzaro
Managing Director
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10/10! Code & Wander are an exceptional agency that we highly recommend. Reactive, creative, responsive and efficient. Thank you for everything!
Rich Holgate
Chief of Staff
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A modern, unified brand presence
The visual identity across the site now reflects Pion’s premium positioning and feels aligned with the maturity of their product.
A scalable, component-based Webflow build
The new design system gives their team a flexible foundation for future pages, campaigns and product launches without developer bottlenecks.
Faster content creation and publishing
With Webflow build mode, reusable templates and structured components, the marketing team can ship new content at pace.
Significant performance improvements
Optimised layouts, streamlined assets and cleaner code have reduced page weight and improved load times across key pages.
A site that strengthens Pion’s narrative
Clearer storytelling and improved UX help visitors understand the value of Pion’s platform more quickly, supporting both sales and product education.
10/10! Code & Wander are an exceptional agency that we highly recommend. Reactive, creative, responsive and efficient. Thank you for everything!
Rich Holgate
Chief of Staff