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Med Sea Alliance
A rebrand and rebuild for a nonprofit protecting the Mediterranean.
We helped Med Sea Alliance redefine their visual identity and digital presence—bringing clarity, emotion, and purpose to their online storytelling.
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The Challenge
Med Sea Alliance’s previous website lacked structure, consistency, and emotional resonance. Their brand identity didn’t reflect their mission to protect 30% of the Mediterranean by 2030.
We were tasked to:
- Redefine the visual identity (logo, palette, typography)
- Create a storytelling-driven Webflow site
- Improve accessibility and navigation for diverse audiences
- Build a scalable content system for future campaigns
Client
Med Sea Alliance
Industry
Nonprofit
Services
Redesign
Rebrand
Design Systems
Team
Alessia Sannazzaro
Liam McCabe
Kered Kurten
Timeline
12 weeks
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With multiple partners involved, the brand had to be both distinctive and adaptable. We designed a visual identity rooted in marine conservation, drawing from the Mediterranean’s natural palette and organic shapes. The result is a brand that feels professional, optimistic and cohesive—representing the M, the sea and the alliance.
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