Blog

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How to write proper schema markup for your site

Most schema markup gets treated as something to generate once and forget about, often left to whatever a CMS produces automatically. But structured data that's inconsistent, inaccurate, or applied without much thought can do more harm than good. Writing proper schema markup isn't complicated, but it does mean following a few consistent habits every time.

How to write proper schema markup for your site

Growth

Kered Kurten

Introducing BLOCKS — The Webflow Framework Built for Speed, Consistency & Scale

We’re excited to introduce BLOCKS, our new Webflow framework designed to help teams build high-quality websites faster, with greater consistency and confidence.

Introducing BLOCKS — The Webflow Framework Built for Speed, Consistency & Scale

Build

Alessia Sannazzaro

Landing Page Teardown: What Actually Converts (With Real Examples)

Dive into the anatomy of high-converting landing pages with annotated examples and actionable insights that transform visitors into customers.

Growth

Alessia Sannazzaro

Why Your Website Isn't Converting (Fix in 30 Days)

Your traffic is strong but conversions are weak. Discover the hidden friction points killing your website's performance and get a proven 30-day roadmap to turn browsers into buyers.

Why Your Website Isn't Converting (Fix in 30 Days)

Growth

Liam McCabe

How a Full Rebrand & Rebuild Doubled Birdie's Conversion Rate

Discover how a strategic rebrand and complete rebuild transformed Birdie's home-care platform, doubling their conversion rate through enhanced positioning and user experience.

Growth

Alessia Sannazzaro

How to Optimise Your Website for AI Search: A Complete Guide

Learn how to optimise your website for AI search engines with structured data, FAQ formats, and enhanced retrievability techniques that boost your AEO performance.

Strategy

Liam McCabe

How to Audit Your Site for AI Search Readiness: A Complete Framework

Learn how to systematically audit your website for AI search optimization with this step-by-step framework covering schema markup, content structure, and retrievability signals.

How to Audit Your Site for AI Search Readiness: A Complete Framework

Strategy

Alessia Sannazzaro

The ROI of Design Systems: How to Measure What Matters

Discover practical frameworks for measuring design system ROI across engineering velocity, brand consistency, and compliance—while avoiding common measurement pitfalls.

Design

Liam McCabe

Why Most Design Systems Fail (and How to Fix Them)

Despite their promise of consistency and efficiency, many design systems collapse under poor adoption, governance issues, and design drift. Here's how to build one that actually works.

Why Most Design Systems Fail (and How to Fix Them)

Design

Alessia Sannazzaro

Design Systems in Webflow: How We Build for Scale

Learn how to implement scalable Webflow design systems with components, design tokens, and governance strategies that grow with your business.

Design

Liam McCabe

How to Migrate Your Website Without Losing SEO Traffic: A Complete Guide

Learn essential strategies to preserve your SEO rankings during website migrations, from proper redirects to sitemaps and technical considerations.

How to Migrate Your Website Without Losing SEO Traffic: A Complete Guide

Build

Alessia Sannazzaro