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How to write proper schema markup for your site

Most schema markup gets treated as something to generate once and forget about, often left to whatever a CMS produces automatically. But structured data that's inconsistent, inaccurate, or applied without much thought can do more harm than good. Writing proper schema markup isn't complicated, but it does mean following a few consistent habits every time.

Growth

Kered Kurten

Introducing BLOCKS — The Webflow Framework Built for Speed, Consistency & Scale

We’re excited to introduce BLOCKS, our new Webflow framework designed to help teams build high-quality websites faster, with greater consistency and confidence.

Build

Alessia Sannazzaro

Migrating a 100+ Page Tech Law Site to Webflow: Lessons from EIP

How we successfully migrated EIP's complex 100+ page tech law site to Webflow in 14 weeks while preserving SEO and delivering full client autonomy.

Build

Liam McCabe

Why Webflow Cuts Time-to-Launch (And How to Get the Most From It)

Discover how Webflow's visual development approach eliminates traditional handoffs and deployment bottlenecks to significantly accelerate your website launch timeline.

Build

Alessia Sannazzaro

When to Extend Webflow: Our Integration and Custom Code Decision Framework

A practical decision framework for Webflow teams: when to use Make, Webflow Cloud functions, or custom embed code — and how to avoid over-engineering your integrations.

Build

Liam McCabe

Is Webflow Enterprise-Ready? A Technical Breakdown (2026)

A comprehensive technical analysis of Webflow's enterprise capabilities, covering security, scalability, governance, and integrations to help you make an informed decision for your organization.

Build

Alessia Sannazzaro

What Enterprise Teams Actually Need from a Website: Beyond Basic Requirements

Enterprise website requirements go far beyond basic functionality. Discover what really matters at scale for enterprise teams.

Strategy

Liam McCabe

What Is Answer Engine Optimisation (AEO)? The Complete Guide for 2026

Answer Engine Optimisation (AEO) is the practice of optimising content to appear in AI-powered search results. Learn how AEO differs from traditional SEO and why it's essential for modern digital marketing.

Strategy

Liam McCabe

Website Migration Checklist: Complete Guide + Free Template

Navigate your website migration with confidence using our comprehensive checklist. Download our free template and follow expert guidance to ensure nothing falls through the cracks.

Build

Liam McCabe

How marketing teams cut campaign launch time to 24 hours

A 24h turnaround is simply unbelievable. That's how Maximilian Dunne, Global Head of Design at Pion, described the transformation in his marketing team's ability to launch campaigns. What used to take nearly a month now happens in a single day.

How marketing teams cut campaign launch time to 24 hours

Strategy

Alessia Sannazzaro

Headless CMS vs Webflow: Which should marketing teams choose?

Most CMS migrations start with the same frustration: marketing teams cannot move without developers.

Growth

Alessia Sannazzaro