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How to write proper schema markup for your site

Most schema markup gets treated as something to generate once and forget about, often left to whatever a CMS produces automatically. But structured data that's inconsistent, inaccurate, or applied without much thought can do more harm than good. Writing proper schema markup isn't complicated, but it does mean following a few consistent habits every time.

Growth

Kered Kurten

Introducing BLOCKS — The Webflow Framework Built for Speed, Consistency & Scale

We’re excited to introduce BLOCKS, our new Webflow framework designed to help teams build high-quality websites faster, with greater consistency and confidence.

Build

Alessia Sannazzaro

AI Visibility in 2026: What 50 websites reveal

AI-generated answers are now embedded directly into search environments, shaping how brands are surfaced and compared. While most optimisation strategies still focus on rankings, far less attention has been paid to structural readiness for AI interpretation. To assess the current state of preparedness, we evaluated 50 established websites using a weighted AI Visibility framework. This article outlines what the data shows.

Strategy

Liam McCabe

The 10 Best AEO Tools in 2026

AI search is changing how brands get discovered. Increasingly, users get answers directly from systems like ChatGPT, Gemini, Perplexity, and Google AI Overviews.

The 10 Best AEO Tools in 2026

Strategy

Alessia Sannazzaro

Answer Engine Optimisation (AEO) in 2026: What the Data Actually Shows

Over the past 18 months, the mechanics of discovery have changed. AI Overviews and generative interfaces are now embedded directly into results pages, altering how information is surfaced and consumed. Independent research and large-scale commercial datasets show sustained zero-click behaviour, measurable click-through rate compression, and increasing volatility in result composition. This article examines the evidence behind Answer Engine Optimisation (AEO) and what it means for long-term visibility and performance.

Answer Engine Optimisation (AEO) in 2026: What the Data Actually Shows

Strategy

Liam McCabe

Introducing BLOCKS — The Webflow Framework Built for Speed, Consistency & Scale

We’re excited to introduce BLOCKS, our new Webflow framework designed to help teams build high-quality websites faster, with greater consistency and confidence.

Build

Alessia Sannazzaro

Extending Webflow Beyond Pages: How We Built Mini Apps for EIP Using Webflow Cloud

Webflow is often described as a website builder. In reality, that description breaks down quickly for enterprise organisations — where critical content lives across multiple systems, not inside a single CMS.

Build

Liam McCabe

The importance of a structured naming system in Webflow

When starting a new build in Webflow, its easy to want to jump straight in and begin building your next project, but as your site begins to grow and develop you will quickly see why its important to follow a structured naming system. A structured naming system is often times the foundation to your website’s building blocks and is important for scalability, maintainability and a more helpful collaborative environment in Webflow.

The importance of a structured naming system in Webflow

Build

Kered Kurten