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Copa90
A fan-first digital platform for a global football media brand shaping culture worldwide.
Partnered with Code & Wander to redesign and build their website as a scalable Webflow platform — bold, flexible, and designed to reflect COPA90’s impact, creativity, and global reach.
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The Challenge
COPA90 is a world-class football media brand, known for connecting fans to the beautiful game through culture-defining content, creators, and partnerships. Their existing site no longer reflected the scale or ambition of the brand. It lacked flexibility for editorial teams, struggled to showcase COPA90’s impact and flagship work, and didn’t fully express their bold, fan-first identity. The challenge was to design and build a new digital platform that could:
- Clearly communicate COPA90’s positioning and global impact
- Support a high volume of dynamic, editorial-led content
- Scale with creators, campaigns, and partnerships
- Empower the team to update and evolve the site independently
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The Approach
We collaborated closely with COPA90’s marketing and leadership teams to reimagine their digital experience from the ground up:
1. Research & Discovery
Audit of existing site, content structure, and editorial workflows.
2. Redesign & Systemize
Created a flexible design system aligned with COPA90’s bold, fan-first identity.
3. Webflow Development
Modular CMS build enabling editors to publish and evolve content independently.
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Full Design & Build
of COPA90’s new global marketing site.
3D Globe Feature
visualising creators across the world.
Brand Positioning
From a landing page to a fuller brand story.
Scalable System
ready for future product pages and localization.
Stronger Brand Perception
helping COPA90 position as a global media leader.
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“Code & Wander understood that the website had to feel unmistakably COPA90. They turned our brand into a bold and engaging digital experience while giving our team a flexible platform we can continue to build on. The process was collaborative throughout, and the finished site gives the business a much stronger digital home.”
Ross Whittow-Williams
CSO & Co-founder
at
COPA90
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